Marketing online is not an option, but rather necessary in today’s marketplace
There was a time when a fax machine was the standard in business to business communication. Then came the pager/two way pager, then the cell phone, and now a web site is needed to further promote your products and services. However no matter how sexy your site looks, if nobody knows that it exist then you can’t always count on their finding you in the first place. For one thing, not everybody uses the same search engine and not all search engines conduct a live search of the web. As more and more businesses venture online, your reliance on being in the top ten ranking is fierce.
When you need to get your car fixed, do you roll into the nearest service station or do you ask someone at work for a recommendation? The same question can be asked for getting your hair cut, finding a new restaurant, or a place to vacation.
There are plenty of online resources designed to build online communities and if you’re in the service industry or a non-profit organization in particular, eMarketing must be a component in your business development plans…